Photography Between 1995 and 2012

Three photographers of the era:



Rankin is a celebrity, portrait and fashion photographer of British nationality who came to light in the late 90’s and is still producing work and in the spotlight today.


Martin Parr

Martin Parr is a British photojournalist and documentary photographer who is fairly well known. Parr has been a member of Magnum Photo’s since 1994 and still produces work to this day.


Annie Leibovitz

Annie Leibovits is probably one of the most famous photographers who capture portraits of celebrities. Leibovits is an American portraitist who has been working since before 1970. She still works today; one of her most recent shoots was with the popular musician “Lady Gaga”. However she’s probably hit the news more regarding her bankruptcy in recent years.


These three photographers all photograph people, one fashion photographer, one photojournalist and one portraitist. I believe this goes to show how the public and the media are now much more interested in people in general, particularly people in unusual situations or people who are famous.


Three photographic changes:


Digital Photography taking off

Since the 90’s digital photography has been taking off to the point where is now holds nearly the entire market. Not many people use film any more and it is in fact quite rare that any professional work would be done on film without good reason. I think the main reason for this is the vast improvement of digital cameras meaning the images they capture can be much more usable than anything taken on film. Particularly now home computers are wide spread.


Bankruptcy of the Eastman Kodak Company

In early 2012 Kodak filed for bankruptcy after years of decline as the digital camera dominates the market.


Introduction of the Camera Phone

The camera phone was invented in the early 90’s however hasn’t truly taken off till recent years. Nowadays camera phones are remarkably good and offer image sizes and quality comparable to yesterdays professional level digital cameras. Although often over looked, the camera phone is arguably one of the most important technical developments in photography, the fact that 90% of people in the western world have a camera to hand 24 hours a day is remarkable.


Three current affairs of the time:


Conflict in Iraq

The war in Iraq (also known as the second Gulf war) began in 2003 and has received wide-spread media coverage throughout. Its one of the first wars which has involved the public so intensely, whilst the media is somewhat filtered it’s a lot less so than it used to be. The realities of war is much more common knowledge.


Economic Recession in the Western World

In recent years the western world has suffered from a large economic downturn, which has been very detrimental to the lifestyles of the population. People are starting to become a lot more frugal and spending a lot less on things, which aren’t necessary. This in turn is causing businesses providing things such as leisure products or services a lot of hardship and many are facing bankruptcy.


China’s mass industrialization

China is one of the world’s most powerful superpowers and it’s set to over-take America in terms of wealth and power. Lately china has been industrializing on a scale never witnessed before.